I was interested in knowing why people were loyal to certain brands and what prompted them to choose one brand over another. This led to my study of the psychology of marketing from as far back as the 1920's to the present day and how it continues to evolve over time.
The knowledge I acquired enables me to determine the most effective way to present your unique message to your target market, as well as how to expand your potential client base.
"Don't tell me the moon is shining. Show me the glint of light on the broken glass." - Anton Chekov